The Steel Horse Rally Inc. is a non-profit charity that "Honors All Who Serve" and helps local charities and the local community. The Steel Horse Rally is one of the fastest-growing charity motorcycle rallies in the USA and the annual charity event is held the first Friday & Saturday of May. The 2022 Steel Horse Rally brought more than 200,000 visitors to western AR. & eastern OK and had a positive estimated local economic impact of $22 Million.

The 2023 Steel Horse Rally is May 5th & 6th, 2023 and features the Cops & Cones Motorcycle Exhibition, Thunder through the Valley Motorcycle Parade, motorcycle parking in the middle of one of the widest historic streets in the USA, poker runs, scenic rides, vendors, music, Handle Bar (21&up) & more.